Children are life-changers in so many ways. They push us to our limits and they make us rethink fundamentals. Sometimes we have to adapt because they might have an illness or allergy. And often we reconsider because we see the world in a new way. The vitality and potential children represent make us realise that our quick and careless way of making and discarding things is not leaving our kids a planet and a future as it should or could be. We want to keep children safe. And it makes us happy to see them looking healthy and pretty. Many local children’s labels started because parents were unsuccessfully looking for a certain product for their child. They ended up making it themselves and before they knew it, they were running a business selling to other parents.